The Legend of Dieter Rams

Pictured above is the new Teint Ergonomy Foundation by Thierry Mugler, $48, available exclusively at the Bay. I haven’t tried it yet but it’s designed reflect light and adjust to every and any skin tone. Revolutionary, no?

My ulterior motive for writing about it is that the packaging reminds me of Dieter Rams designs for Braun in the 70s and 80s. You know the stuff I’m talking about — the clean white cylindrical coffee makers and those iconic electric razors (pictured below). My parent’s house was full of Braun products which if I’d had half a brain, I would have taken with me when I moved out on my own.

Everything makes me think of Dieter Rams lately. So today I thought I’d share his 10 Principles of Good Design:

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design helps us to understand a product.
Good design is unobtrusive.
Good design is honest.
Good design is durable.
Good design is consequent to the last detail.
Good design is concerned with the environment.
Good design is as little design as possible.
Back to purity, back to simplicity.