Swiss Time: Baselworld 2015 USB Collection
Baselworld has been evolving on the technology front. Most press materials are now delivered via USB Key rather than beautifully printed — but very bulky — catalogues. I predict that in the future, most manufactures will simply provide a link to a download site. I am mostly glad about this development, but as a fan of ephemera I am also glad to have these watchy doo dads. In fact, my favourite jewellery piece from Baselworld is this necklace I made out of USB keys (pictured above).
Not all of the thumb drives could be downloaded onto my necklace. Above are some more card-shaped pieces. Below, some three-dimensional drives.