Why I’m Skipping Isabel Marant x H&M on Thursday

marant billboard

I’m a sucker for fast fashion designer collaborations. And I was super excited about the Isabel Marant for H&M capsule collection that debuts at select stores on Thursday morning. But I’ve come to the realization that lining up is never worth it. After all, went to an advanced preview of the Marni collab and while I got some of the jewels that I wanted, most things were gone before I even got my foot in the door. I bought things I didn’t want just to make the battle worth it. On the plus side, I got my Margiela x H&M haul a month after the clothes made their début — and for 70% off to boot. And I found my Phillip Lim for Target Boom dress days after the collection had allegedly flown off the racks.

What really cemented my decision was this tweet from friend Kara last week:


I still love and want the clothes. I can just do without the drama of fighting the crowds. So if you find me anywhere on Thursday, It will probably be at the clearance racks at Target.